The power of visual storytelling in branding

Humans are inherently visual beings

We process visual information 60,000 times faster than text, making it no surprise that visual elements play a pivotal role in our decision-making process. When it comes to branding, visuals are the first thing that grabs a potential customer’s attention. Think about iconic logos like the golden arches of McDonald’s or the bitten apple on the back of your iPhone. These visuals have become synonymous with their respective brands, instantly recognisable worldwide and heavily ingrained in our collective consciousness. This is visual storytelling at work.

Visual storytelling involves creating a purposely structured narrative around your brand. This narrative can include your brand’s history, mission, values, and the story of how it came into existence. It helps customers connect with your brand on a deeper level by understanding its journey and purpose.

Creating emotional bonds

Effective branding is not just about recognition; it’s about forging emotional connections. Visual storytelling has the power to evoke emotions and engage the audience on a personal level. Consider Nike’s “Just Do It” campaign. The iconic swoosh paired with powerful visuals of athletes pushing their limits tells a story of determination and triumph. This emotional resonance creates a sense of loyalty and trust among consumers.

Conveying brand values

Every brand has a story, a set of values and beliefs that form a part of its identity. Visual storytelling allows brands to convey these values in a compelling way. By seeing imagery that resonates with their beliefs, your audience gets a greater insight into who you are and what you stand for. Customers who share these values are likelier to become returning customers and brand advocates.

Engaging across platforms

In the digital age, brands must be versatile and dynamic in their storytelling. Visuals can transcend language barriers, making it easier for brands to engage with an increasingly global audience. Whether it’s through social media posts, videos, or websites, visuals are the universal language of the internet.

Using your design subscription to amplify your visual storytelling

Compelling visual storytelling is powered by consistency. Your customers will respond best to seeing your carefully crafted brand imagery on all platforms. By employing a design subscription, you can flexibly tell your story across all of your marketing assets. An experienced design team will adapt to the challenge – whether it’s your company’s annual report or packaging for a new product line – making sure that everything is on brand but also fit for purpose.

The beauty of a design subscription is that you’re paying for decades of design and branding experience, but only while you’re using it. We charge per minute for our design subscription plans, so a 20-minute amend is charged at 20 minutes, leaving the remaining 10 minutes to use on the next project. This is ideal for multiple small tweaks and design projects, and we’ll ensure that everything fits comfortably under your brand umbrella.

If you need a helping hand telling your story, find out why a Toast Design Services subscription could be your best investment.