10 common design mistakes and how to avoid them

Even experienced graphic designers can fall into certain pitfalls that hinder the effectiveness of their work. Let’s explore ten common graphic design mistakes and how to steer clear of them, ensuring your designs don’t end up on one of these lists…

Ignoring the importance of a good design brief

Mistake: Neglecting to produce a thorough design brief can result in designs that miss the mark or fail to meet your expectations.

Solution: Begin by carefully reviewing the design brief and clarifying any uncertainties. Communicate with your design team to ensure you’re on the same page before starting the design process.

Too much clutter

Mistake: Overloading your design with excessive elements, imagery, or text can confuse viewers and dilute the message.

Solution: Embrace whitespace and simplicity. Prioritise the key message or focal point and eliminate any unnecessary elements that detract from it.

Making poor font choices

Mistake: Using inappropriate or conflicting fonts can create confusion and diminish the cohesiveness of your design.

Solution: Select fonts that align with the design’s purpose and your target audience. Use a limited number of fonts and ensure they complement each other in terms of style and readability.

Ignoring typography hierarchy

Mistake: Failing to establish a clear hierarchy of text elements can make it challenging for viewers to navigate and understand the content – before you know it, you’ve lost their attention.

Solution: Utilise font size, weight, and formatting to create a hierarchy that guides viewers through the text in a logical order.

Neglecting colour theory

Mistake: Poor colour choices can evoke unintended emotions and hinder the overall visual impact of your design.

Solution: Study colour theory to understand the psychology behind different colours. Choose a harmonious colour palette that resonates with the design’s intended mood and message.

Ignoring consistency

Mistake: Inconsistent use of colours, fonts, and visual elements can weaken the visual identity of a brand or design project.

Solution: Establish and implement a set of design guidelines that dictate colour usage, typography, and other visual elements. Adhere to these guidelines to maintain consistency throughout your work.

Lack of contrast

Mistake: Insufficient contrast between text and background or other design elements can result in poor readability.

Solution: Ensure there’s enough contrast between text and background colours. Test readability in different lighting conditions to guarantee legibility.

Copying without creativity

Mistake: Relying too heavily on trends or copying other designs can stifle your creativity and lead to generic, unoriginal work. It’ll date very quickly as well.

Solution: While inspiration from others is valuable, infuse your unique perspective into your designs. Let your creativity shine through to create distinct and memorable visuals.

Ignoring alignment and composition

Mistake: Poor alignment and composition can make your design feel chaotic and unbalanced.

Solution: Embrace the rule of thirds and other principles of design composition. Ensure that elements are properly aligned and balanced to create a visually pleasing arrangement. However, if your design agency is giving you wonky proofs, I’d be concerned!

Neglecting proofreading

Mistake: Spelling errors and grammatical mistakes can undermine the professionalism of your design.

Solution: Always proofread your text before finalising your design. Even a small typo can leave a negative impression on viewers. If you’re not confident, employ the services of a professional proofreader.

Keep in mind that every project is an opportunity to learn and find out what works for your audience. The best way to avoid design mistakes? Employ experienced designers. Toast Design Services gives you access to a 15-strong team of graphic designers, web designers, content marketers and strategists, based in Oxfordshire, UK.